Bringing the Outsiders In: Social Movement Advocacy in the Planning Process
In 2008, the Massachusetts Green Communities Act opened up new sources of funding to help the state reach its ambitious energy efficiency goals. The responsibility for allocating these funds was given to a group of diverse stakeholders, the Massachusetts Energy Efficiency Advisory Council. One stakeholder, Community Labor United (CLU), was intent on using the process to push its environmental justice mission aimed at generating high-paying jobs and community-level benefits.
Eric Mackres (MCP ’10) studied how CLU incorporated both organizational efforts and collaboration into its activities. In doing so, CLU blurred the line between traditional social movement strategies (from the outside) and participation (from the inside) in the planning process. CLU had to learn to find the middle ground both among its own constituency—which included labor groups, environmental advocates, and community organizers—and with utilities and other parties with an interest in energy efficiency funding.
While CLU made occasional missteps in shifting between collaboration and organizing, in the end they were effective in securing funding for community-based pilot programs that would further their environmental justice goals. Eric credits much of CLU’s success to its hybrid strategy that combined social movement theory and collaborative decision-making. He suggests that the two styles of planning can be combined more frequently with good results. Read more about CLU and how these two schools of thought can be combined in Eric’s thesis here.